Bruce Whitfield sat down with branding and advertising expert, Andy Rice, on 702’s The Money Show with Bruce Whitfield to talk about the national spirit of intense joy that has been amplified by the Rugby World Cup and how we can make that part of the DNA of the country. Our #SAINC initiative has become a beacon of hope and a bigger part of what it means to be South African and is at the forefront of driving conversation about the future of our country.

Thank you so much to Bruce, his team and Andy – we’re incredibly grateful for the positive responses that have come out of this campaign! Check out 702 podcast here.

#SAINC #WeAreChange #Proudlysouthafrican #PlayYourPart #BrandSA #BusinessBelieves #OnlyGoodThings #Blackumbrellas